Mixa personal care products

Mixa is a historic French skincare brand renowned for its expertise in sensitive and dry skin. It was founded in 1924 by a specialized apothecary who sought to create a medicinal ointment to soothe hands in the workplace. Over the decades, the brand evolved from a pharmaceutical-grade remedy into one of the most trusted drugstore brands in Europe.

In 1971, Mixa was acquired by L’Oréal, which helped scale its distribution and product range to include baby care and body care products for sensitive skin. While the brand remains deeply rooted in its French pharmaceutical heritage, its products are now manufactured across L’Oréal's industrial network in Europe to ensure high safety and efficacy standards. Today, Mixa is a leading brand within L’Oréal’s Consumer Products Division, catering to a wide demographic with science-backed, hypoallergenic formulas.