IQOS ILUMA tobacco heating system

The IQOS ILUMA is a sophisticated tobacco heating system developed as a smoke-free alternative to traditional cigarettes. Unlike conventional smoking, this device uses induction heating technology to heat tobacco sticks without burning them, significantly reducing the production of harmful chemicals associated with combustion.

Originally launched by Philip Morris International (PMI), the IQOS brand represents a major shift in the tobacco industry toward 'Reduced Risk Products.' The ILUMA series is the latest generation of this technology. While the concept was developed in Switzerland, the products are manufactured across a global supply chain, primarily in specialized facilities in Malaysia and China, and distributed to markets where heated tobacco products are legally permitted.

Philip Morris International, headquartered in the United States and Switzerland, remains the ultimate owner and developer of the IQOS technology. The brand has become a global leader in the heated tobacco category, reflecting PMI's long-term strategy to replace cigarettes with science-based smoke-free alternatives.