Kotton sanitary pads

Brand History and Evolution

Kotton is a prominent personal hygiene brand primarily established to serve the Middle Eastern and African markets. It gained significant traction by offering high-quality, comfortable sanitary products that cater specifically to skin sensitivity and high-performance absorption needs. The brand has built its reputation on using soft, cotton-like materials to differentiate itself from competitors using synthetic top sheets.

Ownership and Manufacturing

The brand is owned and manufactured by Indevco Group (specifically through its Napco National divisions and local subsidiaries like Sanita). Indevco is an international manufacturing group with a massive footprint in the FMCG and packaging industries. While the brand has Lebanese origins through the group's founders, the product manufacturing for 'Kotton' is heavily centralized in Egypt and Saudi Arabia to supply the MENA region.

Market Position

Kotton operates as a key player in the feminine care sector, often positioned as a premium yet accessible choice. Under the stewardship of Indevco, the brand benefits from integrated supply chains, from raw material processing to final packaging, ensuring consistency and quality control across its various product lines including pads and pantyliners.