OK. Elektrogeräte

OK. is a private label brand belonging to the MediaMarktSaturn Retail Group. It was launched to provide cost-effective, entry-level household appliances and consumer electronics. The brand focuses on 'no-frills' functionality across a wide range of categories, including kitchen appliances like refrigerators and ovens, as well as washing machines and small electronics.

Because OK. is a retail brand rather than a manufacturer, its products are sourced from various original equipment manufacturers (OEMs) primarily located in Turkey and China. This manufacturing strategy allows the parent company to maintain low price points while offering a broad catalog under a single household name across European markets.

The brand is ultimately owned by Ceconomy AG, the holding company that resulted from the split of Metro Group. Ceconomy operates the major electronics retailers MediaMarkt and Saturn, ensuring that OK. products have a prominent and exclusive distribution network throughout Germany and other European countries.