Fenty Beauty

Fenty Beauty is a revolutionary cosmetics brand launched in 2017 by world-renowned singer Rihanna, in collaboration with the luxury conglomerate LVMH. The brand gained immediate global acclaim for its 'Beauty for All' philosophy, notably pioneering a 40-shade range of foundation that set a new industry standard for inclusivity, often referred to as 'The Fenty Effect'.

While the brand was founded in the United States by Rihanna (Robyn Fenty), it is operated through Kendo Brands, a beauty brand incubator based in San Francisco. Manufacturing for Fenty Beauty products takes place across multiple countries to maintain global supply chains, including the United States, Canada, Italy, and France, depending on the specific product formulation and category.

Ownership of Fenty Beauty is a joint venture between Rihanna and the French luxury group LVMH Moët Hennessy Louis Vuitton. As the ultimate owner, LVMH provides the infrastructure for global distribution and high-end positioning, while Rihanna serves as the CEO and creative director, ensuring the brand remains at the forefront of modern beauty trends and diversity.