Fenty Beauty Cosmetics

Fenty Beauty: A Global Powerhouse in Cosmetics

Fenty Beauty was launched in 2017 by world-renowned artist Rihanna, born Robyn Fenty, in partnership with LVMH. The brand gained instant global recognition for its 'Beauty for All' philosophy, specifically its groundbreaking inclusivity in foundation shades, which set a new industry standard often referred to as 'The Fenty Effect'. Based in the United States but backed by French luxury expertise, the brand has become a symbol of modern beauty diversity.

While the brand's creative direction and marketing are centered in the United States, the manufacturing process is global to ensure high luxury quality. Most of the cosmetics, particularly powders and foundations, are manufactured in Italy and France, which are hubs for luxury beauty production. Some specific components and formulations are also produced in South Korea (known for innovative skincare tech) and the United States.

Fenty Beauty is operated under Kendo Brands, an incubator owned by the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton. This partnership ensures that Fenty has access to world-class distribution, research, and high-end manufacturing facilities. Rihanna remains a key owner and the creative visionary behind the brand, ensuring it stays true to its mission of inclusivity and self-expression.