Avon Musk+ Instinct Eau de Toilette

Avon Musk+ Instinct is a popular men's fragrance belonging to the broad personal care and hygiene portfolio of the Avon brand. Originally founded in the United States in the late 19th century as the California Perfume Company, Avon became a pioneer in the direct selling model for cosmetics and perfumes globally. The Musk+ line is one of their enduring fragrance collections, designed for daily wear.

Today, the brand operates under a global structure with manufacturing facilities strategically located to serve regional markets. Production often takes place in Poland for the European market and Brazil for Latin American markets. In terms of ownership, Avon Products, Inc. was acquired by the Brazilian cosmetics giant Natura &Co in early 2020. This acquisition created a global multi-channel beauty group, positioning Avon alongside other major brands like Natura and The Body Shop (though the latter was recently divested). The ultimate corporate headquarters is currently in São Paulo, Brazil.