Punto Blanco Apparel

Punto Blanco is an iconic textile brand with deep roots in Colombia. Founded in the mid-20th century, it has become synonymous with high-quality basics, underwear, and athletic wear. The brand's identity is built on a legacy of textile expertise and a commitment to domestic manufacturing within the South American market.

Today, the brand is a cornerstone of the Grupo Crystal portfolio. This large-scale conglomerate manages the entire production cycle from yarn manufacturing to retail distribution. While the majority of production remains in Colombia to support the local economy and maintain quality control, the group occasionally utilizes regional partnerships to fulfill global demand.