Made O'Meter
Discover where a brand or product originates
Puma is a renowned global sportswear brand with a rich history rooted in Herzogenaurach, Germany. The brand was founded by Rudolf Dassler in 1948 following a split with his brother, Adi Dassler (who went on to create Adidas). Puma has since grown into one of the world's leading sports brands, known for its innovative designs in performance footwear, apparel, and accessories.
Puma's manufacturing network is highly globalized, with production occurring across various countries to optimize supply chain efficiency. Most Puma footwear is manufactured in Asia, primarily in Vietnam, China, and Indonesia. These regions house advanced facilities that handle the technical construction of high-performance sneakers like the Rebound Joy shown in the image.
Puma SE is a publicly traded company on the Frankfurt Stock Exchange. While it was previously owned by the French luxury group Kering, Puma is now largely independent, with the Artemis Group (the holding company of the Pinault family) remaining a significant shareholder alongside other institutional investors. The company remains headquartered in its founding city of Herzogenaurach, continuing its legacy as a cornerstone of German sports engineering.
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