TEREA Bronze SMARTCORE STICKS for IQOS ILUMA

TEREA sticks are a specialized tobacco product designed exclusively for the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks contain a stainless steel heating element that works with the device's magnetic field to heat the tobacco from within without burning it. The 'Bronze' variant depicted is known for its rich and malty tobacco blend.

Originally developed by Philip Morris International (PMI) as part of their 'smoke-free' initiative, the TEREA brand represents the next generation of the HEETS product line. These sticks are manufactured in several high-tech facilities globally, with major production hubs located in Italy (Crespellano), Romania (Otopeni), and Greece to supply the European and international markets.

The brand is owned by Philip Morris International, a leading global tobacco company that was spun off from Altria in 2008. While the company has historical roots in the United States, it is now globally headquartered in Switzerland and focused on transitioning to non-combustible alternatives. In the Romanian market, as indicated by the language on the packaging, the product is distributed by Philip Morris Romania.