Made O'Meter
Discover where a brand or product originates
Moov is a highly recognized topical pain relief brand, particularly prominent in South Asian and Middle Eastern markets. Originally developed as an ayurvedic formulation, it has specialized in providing fast acting relief for back pain, muscle strains, and joint aches. The brand's success is rooted in its blend of natural ingredients like wintergreen oil and menthol, which have made it a household staple for pain management.
While the brand has deep roots in India through Paras Pharmaceuticals, it was acquired by the British multinational consumer goods giant Reckitt Benckiser in 2010. This acquisition allowed the product to leverage a global distribution network and standardized manufacturing processes. Today, Moov is manufactured in several strategic locations globally to meet regional demand, including large-scale production facilities in India.
Ownership of Moov now lies with Reckitt (formerly Reckitt Benckiser), headquartered in Slough, United Kingdom. As one of the world's leading health and hygiene companies, Reckitt oversees the brand's production, marketing, and research, ensuring it remains a competitive player in the global over-the-counter healthcare market. Local distribution is typically handled by regional Reckitt subsidiaries in each respective market.
Report a bug/Feedback
disclaimer
poweredBy