Brummie Bear Fridge Magnet

This product is a decorative fridge magnet featuring 'Brummie Bear', the long-standing mascot for Cadbury World and various Cadbury-themed promotional activities in the United Kingdom. Named after the nickname for residents of Birmingham (Brum), where the historic Bournville factory is located, the character has become a nostalgic icon for visitors of the attraction.

While the character and the Cadbury brand have deep roots in British industrial history, the physical manufacturing of promotional merchandise like fridge magnets typically occurs in multiple countries, predominantly across East Asia, depending on the specific supplier contracts at the time of production.

Cadbury itself was founded in 1824 in Birmingham, England, by John Cadbury. While it remains a quintessentially British brand in the eyes of the public, the ownership has evolved significantly. Today, Cadbury is a flagship brand of Mondelēz International, an American multinational confectionery, food, and beverage conglomerate that was spun off from Kraft Foods.