Naturis Not From Concentrate Apple Juice

Naturis is a private label brand primarily sold through the German discount supermarket chain Lidl. The brand offers a variety of fruit juices and smoothies, marketing themselves on a platform of freshness and quality, specifically focusing on 'Not From Concentrate' (NFC) products which are processed with minimal manipulation to preserve natural flavor.

As a private label, Naturis does not operate its own manufacturing plants but instead sources its products from various juice processors and bottling plants across Europe and other regions, depending on the specific market and fruit availability. This decentralized manufacturing model allows the brand to maintain competitive pricing while ensuring supply consistency across Lidl’s vast international network of stores.

Ownership of the Naturis brand lies with the Schwarz Gruppe, a multinational retail group based in Germany. Lidl, under the umbrella of Schwarz Gruppe, manages the brand strategy, procurement, and distribution. Because it is an in-house brand, the ultimate corporate oversight and strategic direction remain concentrated within the German-based parent company, which is one of the largest retailers globally.