Crownfield Fruit & Fibre

Crownfield Fruit & Fibre is a popular breakfast cereal consisting of wholewheat flakes with dried fruit and nuts. The brand is a private label exclusively owned and managed by Lidl, the international discount supermarket chain.

Because Crownfield is a store brand, the manufacturing locations can vary depending on the specific region where the product is sold. For the UK and European markets, production often takes place in various factories across Germany, the UK, or France that specialize in private-label breakfast cereals. This allows Lidl to maintain competitive pricing while ensuring local supply chain efficiency.

Ownership resides entirely with the Schwarz Group, the parent company of Lidl. Founded in Germany, the group has grown to become one of the largest retailers in the world. As a private label, Crownfield products are not sold in other retail outlets, as they are specifically developed to be Lidl's value-driven alternative to major global cereal brands.