Lavera Personal Care

Lavera is a pioneer in the natural cosmetics industry, founded in 1987 by Thomas Haase. The brand takes its name from the Latin word 'lavera', meaning 'the truth', which reflects the company's commitment to pure, organic ingredients and transparent manufacturing processes. From its inception, the brand has focused on creating effective skincare solutions that are free from synthetic preservatives, fragrances, and dyes.

All Lavera products are developed, produced, and packaged in Germany, specifically in the Hanover region. This centralized production allows the company to maintain strict quality control over its organic certified formulations. The brand is a hallmark of 'Made in Germany' quality within the global green beauty sector, ensuring that sustainability practices are integrated throughout the supply chain.

Ownership of the brand remains with the original founding entity, Laverana GmbH & Co. KG. Unlike many natural beauty brands that have been acquired by large multinational conglomerates, Lavera remains an independent, family-managed business. This independence allows them to stay true to their founding principles of climate neutrality and 100% natural personal care without pressure from external corporate shareholders.