Action Metallic Farbe

Action Metallic Farbe is a popular budget-friendly acrylic paint typically sold at Action, a Dutch international discount store chain. The packaging features multilingual labeling (German, Polish, Dutch, French, Italian, Romanian, and Bulgarian), which is characteristic of Action's private label hobby supplies.

Originally founded in Enkhuizen, Netherlands, Action has expanded across Europe, providing a wide range of household and creative products. While the brand is Dutch, manufacturing for their private label hobby supplies occurs in various global locations, primarily in Europe and Asia, to maintain low price points. The brand is currently owned by the 3i Group, a British multinational private equity and venture capital company.