Jordans Super Nutty Granola

Jordans is a heritage British brand with history dating back to 1855, when the Jordan family began milling at Holme Mills in Biggleswade, Bedfordshire. The brand is famously credited with bringing granola to the UK market in the early 1970s, emphasizing natural ingredients and the 'Countryside Commitment' to support local biodiversity and wildlife-friendly farming.

Today, the brand is a major name in the healthy cereal and snack bar market. While it retains its British identity and continues to manufacture its products in the United Kingdom, the company is no longer family-owned. In 2007, it entered a partnership with Associated British Foods (ABF), which eventually led to full ownership under the ABF umbrella. It is now part of the Jordans Dorset Ryvita subsidiary, combining several prominent UK health-focused food brands into one corporate structure based in the United Kingdom.