innocent Berry Set Go juice + vitamins

Innocent is a prominent British beverage brand specializing in smoothies and fruit juices. Founded in London in 1999 by three friends, the brand initially gained popularity through its focus on natural ingredients and ethical business practices.

Starting in 2009, the Coca-Cola Company began acquiring shares in the business, completing a full takeover by 2013. While the brand retains its creative and operational headquarters in London, much of its large-scale production shifted to Continental Europe. In 2022, the company opened its flagship CO2-neutral manufacturing facility, known as 'the blender,' located in the Port of Rotterdam, Netherlands. This site now serves as the primary production hub for its European market, focusing on sustainability and reducing the carbon footprint of its supply chain.