Heidi Dark Chocolate

Heidi is a renowned chocolate brand that traces its heritage back to Switzerland, founded by the Swiss chocolatier Jürg Läderach. The brand has become a symbol of premium chocolate craftsmanship, blending Swiss expertise with high-quality ingredients. Although its brand identity is deeply rooted in Swiss tradition, the primary production facility was established in Romania in the mid-1990s, allowing the brand to expand its reach across Central and Eastern Europe.

Today, Heidi Chocolate is a global brand with a presence in over 50 countries. The company has evolved from a local premium producer to an international player in the confectionery market. It is currently owned by the Kex Confectionery group (specifically through Heidi Chocolat S.A.), which continues to maintain the founder's commitment to innovation and artisanal quality. The manufacturing remains primarily centered in Romania, where the company operates its main factory near Bucharest, ensuring that every bar meets its specific recipe standards.