Levi's denim jeans and apparel

Levi Strauss & Co. is a global leader in denim, renowned for inventing the modern blue jean. While the brand started as a local business for miners in California during the Gold Rush, it has grown into an international powerhouse. Today, the manufacturing of Levi's products is highly decentralized, with production facilities located in numerous countries including Vietnam, China, Mexico, Pakistan, and Bangladesh to meet global demand efficiently.

Ownership of the brand has remained largely within the founder's lineage through various corporate stages. After a period as a private company following a leveraged buyout, Levi Strauss & Co. returned to being a publicly traded company on the New York Stock Exchange. Despite its public status, the Haas family, descendants of Levi Strauss, maintains a significant controlling interest in the company, ensuring the legacy of the original founding principles continues into the future.