Sano Maxima Fabric Softener

Sano Maxima is a prominent household cleaning brand originating from Israel. The product shown is a concentrated fabric softener, part of the extensive cleaning and hygiene portfolio of Sano Bruno's Enterprises Ltd. The company was founded in 1965 by Bruno Landesberg and has grown into a leading manufacturer in the Middle Eastern and Eastern European markets.

Manufacturing primarily takes place in Israel, where the company operates its main production facilities. Sano remains a family-controlled business, listed on the Tel Aviv Stock Exchange, and is recognized for its innovation in eco-friendly and highly efficient cleaning solutions. The brand has a strong presence in countries like Romania, as evidenced by the multilingual labeling on the packaging including Romanian and Bulgarian text.