Lab31 Electronics and Accessories

Lab31 is a private label brand that specializes in affordable consumer electronics and mobile phone accessories, such as charging cables, headphones, power banks, and smartphone cases. The brand is designed to offer functional tech solutions at an accessible price point, catering to everyday consumer needs.

Manufacturing for Lab31 products is primarily outsourced to facilities in China, which is standard for the consumer electronics category to maintain cost-efficiency. The brand is a proprietary label of Action, an international discount retailer headquartered in the Netherlands. Since its introduction, Lab31 has become a staple in Action stores across Europe, benefiting from the retailer's massive distribution network and supply chain infrastructure.