Bell Tea Co Original Decaf Black Tea

The Bell Tea Company is one of New Zealand's oldest and most iconic tea brands, established in 1898 by Norman Harper Bell in Dunedin. The brand has a long-standing heritage of blending and packing tea specifically for the local market, making it a household staple across the country.

While the tea leaves themselves are sourced from various tea-growing regions around the world (as tea is not commercially grown in New Zealand), the final product showcased here is packed and blended in New Zealand. The brand is currently part of the Bell Tea & Coffee Company, which manages several notable beverage brands in the region.

Today, the ultimate ownership of the brand lies with JDE Peet's, a global coffee and tea powerhouse headquartered in the Netherlands. JDE Peet's was formed in 2020 following the merger of Jacobs Douwe Egberts and Peet's Coffee. This global ownership allows Bell Tea to maintain its local identity while benefiting from international supply chain and distribution expertise.