Made O'Meter
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MotoMaster is a private label brand primarily known as the flagship automotive house brand for Canadian Tire. It was established in Canada to provide a wide range of automotive products, including tires, batteries, and performance fluids like this 5W-30 motor oil.
The motor oil is manufactured in Canada through partnerships with major lubricant suppliers. Ownership of the brand remains with the Canadian Tire Corporation, one of Canada's most recognizable retail giants. The brand's presence is a staple in the Canadian market, offering essential automotive maintenance supplies designed to meet the specific climate demands of the region.
As of 2024 and looking forward, MotoMaster continues to be 100% owned by Canadian Tire Corporation Limited. It is a cornerstone of their 'Owned Brands' strategy, ensuring high-quality automotive standards for gasoline engines as certified by the American Petroleum Institute (API).
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