Grown by Nature Fresh Mazafati Dates

Grown by Nature is a private label brand primarily focused on organic produce, specifically fresh dates like the Mazafati variety shown. These dates are grown in their native regions, most notably Iran, which is the primary source for the Mazafati 'Bam' date cultivar known for its dark color and soft texture.

Ownership of the brand is attributed to Coop Denmark (Coop amba), one of the largest retail consumer cooperatives in the Nordic region. The brand serves as part of their organic and natural snack portfolio, meeting European organic certification standards. The product is packaged and distributed through their extensive supply chain to various supermarket chains under the Coop umbrella.