No Name Dishwashing Liquid

No Name Dishwashing Liquid is a well-known Canadian budget brand product utilized across households for manual dish cleaning. Known for its distinct yellow packaging and bold black text, the brand focuses on providing essential quality without the premium pricing associated with fancy marketing.

The product is a primary private label brand for Loblaw Companies Limited, Canada's largest food retailer. While the brand was originally launched in 1978 to combat rising food prices, it has expanded into various household categories, including cleaning supplies. Manufacturing typically occurs through third-party contract manufacturers within Canada to maintain the supply chain for Loblaws' extensive retail network, which includes stores like Loblaws, No Frills, and Real Canadian Superstore.

Ownership is held by Loblaw Companies Limited, which itself is a subsidiary of George Weston Limited. Based in Brampton, Ontario, Loblaws continues to manage the No Name brand as a core part of its value-tier strategy, ensuring wide availability through its various retail subsidiaries across the Canadian market.