Made O'Meter
Discover where a brand or product originates
SheaMoisture is a leading personal care brand that specialises in hair and body products designed for diverse hair types and skin needs. The brand was inspired by the legacy of Sofi Tucker, who sold Shea Butter-based preparations in Sierra Leone in 1912. It was formally established in the United States in 1991 by her family members, Richelieu Dennis and Nyema Tubman, through their company Sundial Brands.
Today, SheaMoisture is widely recognised for its commitment to community commerce and the use of natural ingredients like ethically sourced shea butter. The brand is currently owned by the multinational conglomerate Unilever, which acquired Sundial Brands in 2017. While the brand has global distribution, its products are primarily manufactured in the United States, maintaining its roots in the American personal care market while operating under the umbrella of a British-Dutch parent company headquartered in London.
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