Pestova potato chips

Pestova is a prominent agricultural and food processing company based in Kosovo, specializing in potato cultivation and the production of snack products. Founded in 1991 as a family business, the company has grown into a major regional player, best known for its VIPA brand of potato chips.

The brand's production cycle is highly integrated, starting from the cultivation of high-quality potato seeds on their own farms in the fertile region of Vushtrri. This control over the raw material ensures consistent quality for their snack line. The manufacturing process takes place at their modern facility in Kosovo, which adheres to international quality standards such as ISO and HACCP.

While Pestova started as a local initiative to support Kosovar agriculture, it has successfully expanded its market presence throughout the Balkans and into various European markets. The company remains under the private ownership of the Pestova Sh.p.k. group, maintaining its roots as a vertically integrated Kosovar enterprise.