Orlando Tomato Frito

Orlando is one of Spain’s most iconic culinary brands, famous for its 'tomate frito'—a traditional fried tomato sauce made with a base of oil, garlic, and onions. The brand has deep roots in Spanish household cooking and is celebrated for its authentic Mediterranean flavor profile and high-quality ingredients.

While Orlando originated as a local Spanish brand founded in the mid-20th century in Alfaro, La Rioja, its ownership has transitioned through several major food conglomerates over the decades. Today, the brand is a core part of the international portfolio of The Kraft Heinz Company, which manages its production and distribution across European and international markets.

Manufacturing remains primarily concentrated in Spain, particularly at the Alfaro plant where the recipe was originally perfected. This allows the brand to maintain its traditional taste while benefiting from the global infrastructure and supply chain expertise of its American parent company.