Orbit Spearmint sugarfree gum

Orbit is a world-renowned brand of sugarless chewing gum produced by the Wrigley Company. The brand was first launched in the United States in 1944 as a replacement for traditional gum brands due to wartime rationing of ingredients, though it was later discontinued and then revived in the late 1970s and early 2000s.

Today, Orbit is a flagship brand under the Mars, Incorporated portfolio, following the landmark acquisition of the Wm. Wrigley Jr. Company in 2008. While the brand has deep American roots, its manufacturing is a global operation. Major production facilities are located in the United States, Poland (serving the European market), and other strategic locations worldwide to meet local demand.

As of 2024 and beyond, the brand remains a core asset of Mars Wrigley, a division of the privately-held global conglomerate Mars, Incorporated. The brand is celebrated for its dental health benefits and is recognized globally for its variety of long-lasting flavors and iconic oral-care positioning.