Made O'Meter
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Ten Thousand is a premium men's activewear brand known for its rigorous testing and 'Better Than Yesterday' philosophy. The brand focuses on creating essentialist training gear intended for high-intensity athletes, including runners, weightlifters, and CrossFit participants. Each product is developed in collaboration with elite athletes to ensure durability and performance under pressure.
While founded and headquartered in New York City, Ten Thousand utilizes a global supply chain to maintain high production standards. Their manufacturing is spread across multiple countries known for textile expertise, including China, Vietnam, and Italy, depending on the specific fabric requirements and technical construction of the garment. The brand maintains a direct-to-consumer model, allowing them to focus on quality materials without traditional retail markups.
As of 2024 and beyond, Ten Thousand remains an independent private entity. It has received significant venture capital backing from investment firms such as Alfa and Bluepoint Capital Partners to fuel its growth in the competitive performance apparel market. The brand continues to operate under its original leadership team based in the United States.
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