Dero Pro Express Activ Liquid Detergent

Dero is one of the most iconic Romanian brands, with a history spanning over five decades. Originally created in 1966 in Ploiești, Romania, the brand name is an acronym for 'Detergenți România'. It became a household staple during the communist era and managed to maintain its market leadership through its reputation for efficiency and local heritage.

Following the privatization era in the 1990s, the brand was acquired by the British-Dutch multinational Unilever. Today, Dero remains a flagship brand in Unilever's regional portfolio, specifically tailored for the Romanian and Southeast European markets. The product is manufactured primarily at the Unilever factory in Ploiești, maintaining its deep-rooted connection to its city of origin while benefiting from Unilever's global research and development technologies. The brand continues to dominate the laundry care segment by blending nostalgia with modern cleaning formulations.