Fairy Extra+ Lilac Scent Dishwashing Liquid

Fairy is one of the world's most recognizable dishwashing liquid brands, known for its high-concentration formula and grease-cutting capabilities. This specific product, Fairy Extra+ with Lilac scent (Aromă de Liliac), is part of the brand's European lineup, featuring Romanian labeling indicating widespread distribution across Central and Eastern Europe.

Originally a brand of soap flakes in the United Kingdom, Fairy was developed by Thomas Hedley & Co. of Newcastle upon Tyne. The brand was acquired by the American multinational Procter & Gamble over 90 years ago, evolving from a simple bar of soap into the multi-functional liquid and tablet detergent line available today. While Fairy remains a household staple in the UK and Europe, it is marketed as 'Dawn' in North America.

Manufacturing for Fairy products is decentralized across several global production hubs. Within Europe, major production facilities are located in countries such as the United Kingdom and Belgium, though regional variants for the Eastern European market are often produced in proximity to their target distribution points to ensure efficient supply chain logistics.