Proper Chips

Proper Chips (often labeled under the 'Proper' brand) are a popular range of lentil-based snacks known for being a healthier alternative to traditional potato crisps. Launched as an extension of the Propercorn brand, these snacks are developed with a focus on natural seasoning and sustainable production practices. The manufacturing primarily takes place within the United Kingdom to ensure high quality and freshness for the European market.

Originally founded by Cassandra Stavrou and Ryan Kohn in 2011, the brand gained significant traction for its unique 'done properly' philosophy. In 2021, the brand reached a new stage of growth when it merged with the snack brand Eat Real to form the 'Proper Tasty Group.' Following this consolidation, the group was acquired by Exponent Private Equity, which remains the ultimate owner. This ownership structure allows the brand to scale globally while maintaining its commitment to B Corp certification and innovative snack development.