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Bouton d'Or is a well-known private label brand specialized in snack products, specifically potato chips and savory snacks. It was created by the French retail giant Les Mousquetaires (Intermarché) to provide a variety of affordable appetizer options to its customers.
The brand is originally from France and remains under the ownership of Groupement des Mousquetaires. While the brand is French, the specific manufacturing of stacked chips (Tuiles) often takes place in various European specialized facilities depending on contractual agreements, though some potato products are processed locally in France by the group's manufacturing arm, Agromousquetaires.
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