Pams Extra Butter Flavour Microwave Popcorn

Pams is one of New Zealand's most well-known private label brands, synonymous with value and accessibility in the grocery sector. Originally launched in 1937, the brand was created by Wholesale Merchants Ltd, which was later acquired by the Food-Lovers' cooperative structures that evolved into Foodstuffs.

As a private label, Pams products are sourced from a variety of manufacturers both locally in New Zealand and internationally to maintain competitive pricing. While many of their pantry staples are packed in New Zealand, specific items like microwave popcorn are often produced in countries with specialized high-volume agricultural processing facilities. The brand is strictly managed by Foodstuffs (N.Z.) Limited, ensuring it remains a staple in New World, PAK'nSAVE, and Four Square supermarkets across the country.