Kellogg's Krave Choco Nut cereal

Kellogg's Krave is a prominent breakfast cereal brand characterized by its crunchy grain shells filled with smooth chocolate centers. Originally launched in the United Kingdom in 2010, the product was designed to appeal to consumers seeking a more decadent morning meal or snack option. In many European markets, including France and Belgium, it is branded as 'Trésor'.

Historically part of the Kellogg Company, the brand underwent a significant structural transition in October 2023. At that time, Kellogg's split into two independent companies: WK Kellogg Co, which manage North American cereal operations, and Kellanova, which took over global snacking and international cereal business. In a landmark development in December 2025, Kellanova was acquired by Mars, Incorporated, a global leader in snacking and pet care. Therefore, as of late 2025 and 2026, the ultimate global owner of the Krave brand (outside North America) is Mars.

Manufacturing for the European market is distributed across several key facilities. For products sold in Spain and Southern Europe, a significant portion of production occurs at the Kellogg's cereal factory in Valls, Spain, while the facility in Manchester, UK, serves as another major hub for the brand's European distribution.