Viva La Juicy by Juicy Couture

Viva La Juicy is a celebrated fragrance launched by the American fashion brand Juicy Couture. Since its debut, it has become one of the most recognizable scents in the beauty industry, known for its playful and luxurious pink packaging. The fragrance is part of a broader lifestyle brand that epitomizes Los Angeles style.

While the brand was originally created by Pamela Skaist-Levy and Gela Nash-Taylor under the Juicy Couture label, the fragrance business has seen various ownership transitions. The scent is manufactured primarily in the United States through specialized cosmetic production facilities. Today, the brand's intellectual property and fragrance licenses are managed by large global corporations that ensure its distribution across international markets.

The ultimate ownership of the Juicy Couture brand lies with Authentic Brands Group (ABG), a brand development and marketing company. The fragrance line specifically is often produced and distributed under license by beauty giant Revlon, which manages the formulation and marketing of the Juicy Couture perfume portfolio.