Simply Choice Batiste Din Hârtie

Simply Choice is a private label brand primarily associated with the Profi retail chain in Romania. This specific product, 'Batiste Din Hârtie' (Paper Tissues), is designed for personal hygiene and daily use, featuring a compact travel-sized packaging.

Technically, Simply Choice serves as an entry-level, value-focused brand for Profi Rom Food S.R.L. Production is typically outsourced to large-scale paper manufacturers within Romania or neighboring European countries to maintain low costs and high availability.

In late 2023, a significant shift in ownership occurred when Ahold Delhaize, the Dutch-Belgian retail giant, announced the acquisition of Profi from the investment fund MidEuropa. This transition, finalized throughout 2024, places Simply Choice under the umbrella of one of the world's largest food retail groups, headquartered in the Netherlands.