Made O'Meter
Discover where a brand or product originates
Liga is a historic Dutch brand established in 1923, initially gaining fame for its 'Kinderbiscuits' (children's biscuits) which were often mixed with orange juice or mashed fruit. Over the decades, the brand evolved from specialized infant nutrition to a broad range of healthy snack alternatives for all ages, including energy bars, breakfast biscuits, and protein bars.
The Liga Repen Proteine Pinda is a contemporary addition to their lineup, designed to cater to health-conscious consumers looking for protein-rich snacks. While the brand remains a staple of Dutch culture and is primarily manufactured in the Netherlands and Belgium to serve the Benelux market, its ownership has transitioned through several major food conglomerates.
Today, Liga is a subsidiary brand under Mondelēz International, which acquired the brand through its purchase of Lu (Lefèvre-Utile). Mondelēz continues to manage the brand's legacy of nutritional snacking, maintaining its strong market presence in Western Europe while leveraging a global supply chain for raw ingredients like peanuts and grains.
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