Nature Valley Protein Peanut and Chocolate snack bar

Nature Valley is a pioneering brand in the snack bar category, introduced in 1973 by General Mills. It is widely credited with inventing the modern granola bar. The brand focuses on wholesome, natural ingredients, and the Protein variant is a contemporary extension designed for health-conscious consumers seeking higher protein intake.

While the brand originated in the United States, Nature Valley products are now manufactured in multiple locations globally to serve international markets. In Europe, production often takes place in regional facilities to maintain supply chain efficiency. Modern ownership remains with General Mills, an American multinational consumer foods manufacturer headquartered in Golden Valley, Minnesota. The brand operates globally through various regional subsidiaries and joint ventures.