Made O'Meter
Discover where a brand or product originates
Lonsdale London is a legendary British sports and fashion heritage brand. Growing from its roots in boxing equipment in the 1960s, it has evolved into a global lifestyle brand known for its distinctive streetwear and athletic apparel.
Today, the brand's presence extends far beyond the boxing ring, offering a wide range of products including footwear, clothing, and accessories like the beanie shown here. Manufacturing for Lonsdale products typically takes place in multiple countries across Asia and Europe, depending on the specific product line and regional distribution requirements.
The brand is currently owned by Frasers Group (formerly Sports Direct International), which acquired the international rights to the brand in the early 2000s. Under Frasers Group's stewardship, Lonsdale remains a staple in the UK high street and international fitness markets.
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