Invisibobble hair spiral

Invisibobble is a globally recognized brand in the hair accessory industry, famous for its spiral-shaped hair ties. The brand was founded in Germany by Sophie Trelles-Tvede, who developed the concept of a phone-cord style hair tie to reduce hair damage, marks, and headaches associated with traditional elastics.

The product is designed and engineered in Munich, Germany, reflecting the brand's commitment to hair health through its 'hairlovetech' philosophy. While the brand management and design take place in Europe, the physical production is primarily carried out in China to meet global demand.

Today, Invisibobble is owned by New Flag GmbH, a leading brand building and distribution company in the beauty sector. New Flag manages the brand’s international footprint, ensuring its presence in thousands of retail doors across more than 70 countries.