Made O'Meter
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Orijen is a premium pet food brand known for its "biologically appropriate" nutritional philosophy, designed to mimic the natural diet of cats and dogs. The brand was founded in Alberta, Canada, by Champion Petfoods, a company dedicated to using fresh, regional ingredients. The Fit & Trim formula specifically focuses on high-protein, low-calorie nutrition for weight management using poultry and fish.
For most of its history, Orijen was privately owned by Champion Petfoods, operating key manufacturing facilities in Morinville, Alberta, and Auburn, Kentucky. However, in 2023, the brand underwent a significant ownership change when Mars, Incorporated, a global leader in pet care and snacks, completed the acquisition of Champion Petfoods. Today, Orijen is a core part of the Mars Petcare portfolio, maintaining its reputation for high-quality animal ingredients while benefiting from the global distribution network of Mars.
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