Viva Rolls

Viva Rolls are a popular European snack consisting of crispy cereal pillows filled with various creams, such as hazelnut, chocolate, or vanilla. Produced by the European Food company, these snacks have become a staple in many Eastern and Central European markets, recognized for their distinctive red packaging and crispy texture.

The brand originated in Romania under European Food, a significant player in the regional food and beverage market established in the early 1990s. The manufacturing process takes place in Sweden's high-tech facilities located in Bihor County, Romania, ensuring consistent quality and adherence to European food standards.

European Food is part of the European Food & Drinks Group (EFDG), which remains the ultimate owner of the brand. The company was founded by Nordic entrepreneurs and has grown into one of the largest private investments in South-Eastern Europe, maintaining its headquarters and primary production base in Romania while exporting products like Viva Rolls internationally.