Toyo Tires

Toyo Tires is a globally recognized automotive brand that specializes in the development and manufacturing of high-performance tires for passenger vehicles, SUVs, and commercial trucks. Founded in post-war Japan, the company has grown into a significant player in the global tire market, known particularly for its innovation in design and rubber compounding technologies.

The production of Toyo Tires is a sophisticated global operation. While its spiritual and corporate home remains in Japan, the company operates massive manufacturing plants in the United States (notably Georgia), China, Malaysia, and recently opened a state-of-the-art facility in Serbia to serve the European market. This distributed manufacturing model allows the brand to optimize supply chains and tailor specific tire models to regional driving conditions and vehicle specifications.

Ownership of the brand remains independent and tied to its founding roots. Toyo Tire Corporation operates as its own ultimate entity, headquartered in Itami, Hyogo, Japan. Unlike many regional brands that have been acquired by larger conglomerates, Toyo has maintained its corporate independence while forming strategic alliances, such as its historical partnership and cross-shareholding with Mitsubishi Corporation, to strengthen its global distribution and research capabilities.