Made O'Meter
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Alpro is a pioneering brand in the plant-based food industry, founded in 1980 in Wevelgem, Belgium. Initially established to provide sustainable and healthy alternatives to dairy, it became a market leader in Europe for soy, almond, oat, and coconut products. The brand has been at the forefront of the vegan and vegetarian movement, focusing on environmentally friendly production processes.
In 2017, Alpro became part of the Danone family following Danone's acquisition of WhiteWave Foods. Danone, a French multinational food-products corporation, has integrated Alpro into its Essential Dairy and Plant-Based (EDP) division. This acquisition significantly expanded Alpro's global reach, making it a cornerstone of Danone's strategy to lead the international plant-based market.
Alpro products are manufactured in several locations across Europe to meet high demand. Primary production facilities are located in Wevelgem (Belgium), Issenheim (France), and Kettering (United Kingdom). The brand emphasizes responsible sourcing, particularly for its almonds, which are predominantly grown in the Mediterranean region (Italy and Spain) to reduce water usage compared to Californian crops.
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