Sapori & Idee Conad Penne Rigate

Sapori & Idee is a premium private label brand owned by the Italian retail cooperative Conad. This specific product, Penne Rigate, is marketed as a high-quality artisanal-style pasta, featuring traditional manufacturing methods such as 'trafilatura al bronzo' (bronze-die extrusion) which creates a rough surface to better hold sauce, and slow drying at low temperatures to preserve nutritional value and flavour.

The product is deeply rooted in Italian culinary tradition. It is manufactured in Italy using 100% Italian durum wheat semolina, as signaled by the 'Semola di Grano Duro Italiano' certification on the packaging. The brand reflects Conad's strategy to offer gourmet food selections that highlight local Italian ingredients and craftsmanship to a wider market.

Ownership of the brand resides with Conad (Consorzio Nazionale Dettaglianti), which is the largest cooperative group of independent retailers in Italy. Founded in Bologna in 1962, Conad operates through various regional cooperatives that manage a vast network of supermarkets and hypermarkets across the Italian peninsula. The brand continues to be a core part of their premium portfolio into 2026 and beyond.