YES Dishwashing Liquid Original

YES dishwashing liquid is a prominent Swedish brand with a long history in the Nordic market. Originally launched as a local brand by Helios in Sweden in 1961, it quickly became a household name due to its high concentration and cleaning efficiency. The brand became part of the Procter & Gamble (P&G) portfolio following acquisitions and is today essentially the Swedish equivalent of P&G's global 'Fairy' brand.

While the brand has its roots in Sweden, manufacturing for the Nordic market takes place in several locations across Europe to optimize supply chains, including major P&G production facilities in countries like the United Kingdom and Belgium. The ultimate owner is the American multinational Procter & Gamble, which is headquartered in Cincinnati, Ohio, and operates a vast range of consumer goods brands worldwide.