Lay's Cheese potato chips

Lay's is one of the most recognized snack brands globally, originally founded in 1932 by Herman Lay in Nashville, Tennessee, USA. The brand eventually merged with Frito in 1961 to form Frito-Lay and later merged with Pepsi-Cola to create PepsiCo in 1965.

This specific packaging, featuring the label 'cu gust de Cașcaval' (Cheese flavor), is intended for the Romanian market. While PepsiCo maintains manufacturing facilities across Europe to serve local markets—such as the Popeşti-Leordeni plant in Romania—the product is considered a global brand produced in multiple countries. Today, Lay's remains a core pillar of the PepsiCo snacks portfolio, controlled by the American multinational headquartered in Purchase, New York.